- Video boosts conversions and sales. Studies have shown that adding a product video on a landing page can increase conversions by 80%. And 74% of users who watched an explainer video about a product or service subsequently bought it.
- Video is highly engaging. People are more likely to watch a video than read a text-based article or blog post.
- Video marketing provides a whopping ROI. Businesses that use video get more qualified leads and sales per year than businesses that don't use video.
Even if you are using video like reels, a professional 30 second video commercial is better than a reel video or a TikTok video for a few reasons. First, professional commercials are typically more polished and well-produced, which can make a big difference in terms of how viewers perceive your brand. Additionally, commercials allow you to tell a more complete story about your product or service, which can be difficult to do in a short reel or TikTok video.